“If we’re able to stop Obama on this it will be his Waterloo. It will break him.”
South Carolina Senator Jim DeMint
It’s not as if this “strategy” wasn’t previously known but it is seldomly made so explicit. Bill Kristol, for example, has laid out the marketing rationale for the strategy (as he had done in 92 re the Clinton healthcare plan).
Presently, the Republican party and the conservative movement are engaged in a project which is almost entirely negative – prevent Obama from succeeding or from appearing to succceed. They believe (it’s implicit in their strategy) that they possess neither ideas nor personalities which/who might compel voters to choose them over Dems and that their only hope electorally is to create or facilitate the failure of the present administration.
Oddly, they don’t perceive this as an enterprise which is destructive to the nation and immoral.