The Blackwater name change (to Xe)

I took them a year to come up with something they considered satisfactory for the task of pretending they are not who they are and have not done the things they have done.  But I suppose that’s understandable.  How long would it have taken (had he still been alive) Hitler or “thalidomide” to come up with a new name sufficient to the rebranding task.

story here

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